Turisztikai marketingvideók kritikai elemzése Thaiföld példáján

In this study, tourism advertisements are not analyzed by defining marketing tools, strategies and target audiences but are analyzed in the context of social science discourse. The author does not handle these advertisements as marketing products, but as a flow of pictures and texts. The cultural scientific analysis of these pictures and texts not only makes the discourse of tourism anthropology more diverse but also can provide marketing specialists with new ideas. In this study the author analyzes tourism commercials on Thailand, mainly approaching the problems of authenticity and power-positions, such as the specific patterns of post colonialism, orientalism and sex tourism.

Megjelent: Replika 96–97 (2016-06-01), 47–57. oldal.