Is Anthropology a Good Bargain?

Applied anthropology and the business sector will be the reality of more than half of the anthropology students of today. Therefore, mainstream anthropology should engage more openly in dialogue with business anthropology in Eastern Europe as well. The present literature review will touch upon the most recent international trends to summarise the history, theory and the methodological and ethical aspects related to this interdisciplinary field. While business anthropology is often accused of lacking firm theoretical foundations, this article makes the case that its methodological and ethical considerations hold the potential of contributing to anthropology as a discipline.