The McDonaldization of Society

As one of the most eye-opening and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today′s readers in a way that few other books have, linking theory to contemporary pop-culture examples that resonate with 21st-century students. This Sixth Edition includes a new concluding Chapter 10 "The DeMcDonaldization Society?" that examines recent phenomena like Web 2.0 and its relationship to the McDonaldization thesis.