Popular Culture on the Internet

One of the consequences of the global spread of internet usage is that the knowledge about a region’s popular culture (cultural heritage) is presented most frequently on the internet, such as on websites of local governments, micro regional associations, traditional preservers groups, touristic associations, cultural institutions, museums, research centers, touristic enterprises, blogs, different social and fi le sharing sites. The internet becomes the new public space of traditional culture. In these new circumstances the habits and rites of fixing, storing and refurbishing are changed, and as a result, the reproduction, preservation and consumption of local culture changed as well – in a word, it changed the construction and communication of local heritage and identity. At the same time, it required the redefine of several questions, bringing on new hypothesis and interpretation frames. Present study tries to seek these answers from the ethnographer’s point of view.