E-way: Internet Media in Hungary: New Media, Old Problems

László Turi discusses the Hungarian net-media in the context of international trends. “Gift economy” is the keyword that helps to resolve the contradiction between the sociologist’s and the economist’s interpretation of net-media.  Portal sites – like aol.com or Yahoo! – are the realizations of gift economy on the Internet.  Due to the limited number of Internet-users in Hungary, the market of net-media is small, there are only a few true portal sites in the .hu domain.  However, the net-presence of the traditional electronic media is increasing.