Touristic Attractions and their Representations in Media

This paper aims to analyse the historical changes in the medial representations of tourism in Szabadka and Palics by means of a quantitative content analysis of tourism brochures ranging from 1936 to 2014. In the context of this several hypotheses were tested (for example the shift to more experience based marketing, or the decline of representing classic mass tourism in the brochures). The eleven brochures in our sample also shed light on how political changes affect the visual representations of municipal spaces, the creation of cultural canons and the medial representations of tourism.