Invention and Representation as Cultural Capital

The paramount reputation of Bordeaux wines is believed to follow from superior techniques of vinification and a climate and soil reputedly ideal for winegrowing. Through a qualification of the invention of tradition theme, this essay argues that Bordeaux's paramount reputation follows from a social history and a hegemonic, invented winegrowing tradition that enabled winegrowing elites to replicate and profit from the cultural capital associated with the aristocracy. The essay concludes that commodity production tends to naturalize the social.

Released: Replika 29, 185–197.
Replika block:
Fordította:
Klára K. Bereck