Critical Intercultural Management

The article presents the dominant functionalist (positivist) paradigm, the emerging interpretative paradigm and the critical paradigm in the fi eld of cross-cultural management. It is common sense that we deal with cultural diff erences, but the study points out that there are diff erent assumptions behind each paradigms, and it is important to discover assumptions not only for theoretical and philosophical reasons, but also for practical reasons. Th e aim of critical cross-cultural management is to uncover power imbalances, which are behind the seemingly neutral and innocent presentations of cultural diff erences.